FINNESS Advisors is a women-founded finance and accounting firm helping consumer brands scale with confidence through clean, investor-ready reporting.

FINNESS is redefining what finance support looks like for growing businesses. We go beyond balancing the books—providing strategic accounting, finance, and operational guidance that empowers companies to scale with clarity and confidence.
Founded in 2024 by two seasoned female accounting professionals, we partner with entrepreneurs across CPG, SaaS, multi-unit operations, and manufacturing. From pre-revenue startups to $100M+ businesses, we focus on unit economics, cash flow management, and building scalable, investor-ready financial foundations.
With deep experience in fractional and outsourced accounting, our team delivers accurate reporting, disciplined processes, and strategic insight. From bookkeeping to forecasting, we provide the structure and expertise businesses need to make informed decisions and grow sustainably.

Co-Founder | Accounting & Finance
Danielle brings over a decade of leadership experience in accounting and finance, beginning her career in construction and property management accounting before expanding into broader operational finance. That foundation in detail-driven, asset-intensive environments shaped her disciplined approach to financial reporting and controls.
Later in her career, Danielle found her true niche in the consumer products space, where she saw firsthand how precise, GAAP-compliant and investor-ready financials can fundamentally change a company’s trajectory. She believes that an obsession with the details is what builds trust, credibility, and the prestige financial model the firm is known for today.

Co-Founder | Finance & Operations
Larissa began in a CPA firm, gaining audit and tax experience before pursuing CPA certification to advance leadership in private industry. She then served as assistant controller for a Fortune 500 division, strengthening internal controls and scalable processes.
Now in consulting, she delivers practical, impact-focused accounting and finance solutions, with a particular passion for the CPG sector. Balancing motherhood with entrepreneurship, Larissa combines dedication and resilience to drive value for every client.
At FINNESS, our commitment goes beyond the bottom line. We're dedicated to fostering a community of empowerment, where women-owned businesses flourish and dreams become realities. With FINNESS by your side, you're not just a client – you're part of a movement.
100% Secure
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100% Secure
Free assessment
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Expert consultant
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At FINNESS, we combine expert accounting and financial strategies to help your business grow
with confidence.
At Finness, we combine expert accounting and financial strategies to help your business grow with confidence.
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