Who We Are

Bridging experience, quantitative insights, and bold thinking to guide disciplined, indexdriven AI adoption and leadership for ISPs 

At Adoptex, we’re an independent, unbiased team of strategists and researchers helping Tier 3 and Tier 2 ISPs use ongoing, indexdriven AI assessments and actionable reports to cut through the hype, align teams, and see where AI truly belongs in the business and the network. Our mission is simple: help ISP leaders make informed, technically sound decisions based on the truth 

How Our Methodology Works

Most AI projects stall because leaders get opinions instead of evidence. The Adoptex AI Adoption Positioning System (APS) changes that by starting with a structured, index‑driven assessment that benchmarks your organization across strategy, operations, data, culture, and the network.

APS then works like a GPS for your AI journey, turning those scores into a practical route that shows where AI can safely automate, where it should augment your teams, and where it doesn’t belong at all. Each APS cycle delivers concrete use cases, risk checks, and measurable milestones, so executives can point to visible business impact within the next 6–12 months while technical leaders get the specificity they need to design and deliver with confidence.

The Team Behind The Index

Adoptex is built by a team that has spent their careers around broadband and high‑stakes technology decisions—not just chasing the latest AI trend. Together, we bring more than 150 years of experience across high tech, broadband strategy, data, and AI, working with leaders who have to balance growth and reliability. We’ve helped organizations evaluate complex technologies, separate signal from noise, and turn them into practical roadmaps executives can trust and technical teams can deliver. That’s why our work focuses on clarity, evidence, and aligning incentives—so your AI strategy is grounded in the realities of running a broadband business, not vendor hype. 

Experts Behind Your AI Decisions

The Adoptex Team brings 150+ years of high‑tech, broadband strategy, data, and AI experience to help ISP leaders cut through hype and turn complex decisions into clear, actionable roadmaps. 

Bill Wallet

CEO

Skip Hirvela

Vice President Partnerships

Brett Wallet

Customer Support Manager

Bob Wilson

CTO

Lawrence Cross

Chief Scientist

Pete S. Kastner

COO

Bill Wallet

CEO

Bill Wallet is the CEO and Founder of Adoptex, an AI adoption assessment company that helps broadband and technology providers initiate, enhance, and optimize AI readiness, adoption, and alignment through ongoing quantitative assessments and clear executive reports. A clientcentered and revenuefocused strategist, he brings decades of experience building gotomarket and disruptive market strategies, partner ecosystems, and channels for hardware, software, analytics, and services businesses.

 

At Adoptex, Bill also leads the development of AI Readiness, Adoption, and Alignment Indexes specifically designed for the Tier 3 and Tier 2 ISP market, giving leadership teams clear, comparative benchmarks to guide investment and execution decisions. Before founding Adoptex, he built and led companies in consulting, and technology, earning recognition for innovative positioning, measurable results, and his international experience.​

Based in Atlanta, Bill now focuses on helping ISPs and related technology providers assess AI readiness, adoption, and executive alignment through AI roadmaps grounded in truth, operational realities, unbiased positioning and measurable business outcomes.​  

Skip Hirvela

Vice President for Partnerships

Skip Hirvela is a seasoned sales executive with over 30 years of experience in the telecommunications and broadband industry. His career spans Fortune 50 enterprises and high-growth startups. Skip is recognized for his expertise in sales leadership, direct sales execution, and business transformation. His most notable achievement involved leading a sales team through a major growth phase, scaling annual revenue from $30 million to over $1 billion. Skip holds a Bachelor's degree in Business Administration and a Master of Business Administration (MBA). At Adoptex, Skip brings this wealth of experience to help partners navigate complex go-to-market challenges.  

Brett Wallet

Customer Support Manager

Brett Wallet is a dedicated and detail-oriented Research Manager with 8 years of experience in leading cross-functional teams and driving innovative research initiatives. Specializing in business research, market analysis, and technology, Brett excels in project management, strategic planning, and data analysis.

Key accomplishments include:

  • Successfully overseeing research projects from inception to implementation, leading to product development and unique business strategies.

  • Developing robust methodologies to ensure research integrity and efficiency.

  • Collaborating with diverse stakeholders, including partners, and high-tech companies (both hardware and software oriented), to achieve shared goals.

Brett holds a B.S. in Materials Science & Engineering from Auburn University, as well as a M.S. in Materials Engineering from the Georgia Institute of Technology. Passionate about fostering innovation and addressing complex challenges, Brett is committed to advancing knowledge and delivering impactful solutions.

Ilan Friedman

Advisor, Israel Market Entry and Strategy

Ilan represents BlueBridge Group in Israel, serving as the local point of contact for Israeli companies seeking professional consultation and market-entry support. He identifies and engages potential clients, bridges cultural and business gaps, and ensures seamless collaboration with BlueBridge Group’s U.S. team. With deep expertise in U.S. market expansion, Ilan helps Israeli businesses navigate the process effectively, providing strategic guidance and facilitating strong, productive relationships.

Bob Wilson

Chief Technology Office

Bob Wilson is the Co-Founder and Chief Technology Officer of Adoptex, where he leads the design and deployment of AI-driven assessment, automation, and reporting platforms for broadband and technology providers. A former U.S. Air Force aircraft commander, Bob brings a disciplined, mission-focused approach to leading complex technology initiatives. He has decades of experience in enterprise infrastructure, data systems, and cloud architecture—now focused on applying AI to real-world operational challenges. He is known for turning complex technologies into practical, scalable solutions that drive measurable business outcomes. 

At Adoptex, Bob architects the AI Readiness, Adoption, and Alignment platform, including its data models, scoring engines, and automated reporting systems. His work ensures that AI initiatives move beyond experimentation into disciplined execution—grounded in security, scalability, and business alignment. 

Previously, Bob held senior leadership roles at Dell EMC, contributing to go-to-market strategies that drove over $2B in annual revenue growth across converged and hyperconverged infrastructure. He has also founded two software companies, including one successfully acquired by Oracle, and served as CTO for multiple technology firms—building high-performing teams and delivering cloud-based, AI and data-centric solutions at scale. 

Ray Cantrell

Practice Lead

Ray Cantrell is a results-driven sales and solutions engineering executive with over 30 years of experience transforming customer needs into actionable business outcomes. Known for his consultative approach, Ray collaborates closely with clients to identify challenges and craft innovative solutions that deliver measurable results. His expertise spans customer engagement, technology, and business strategy, with a special focus on integrating advanced AI-driven solutions to enhance product offerings and operational efficiencies.

Ray has led Sales, Sales Engineering and Customer Success teams to achieve record-breaking growth, while partnering with Product Development to align technical solutions with evolving customer demands. He has been instrumental in leveraging AI and machine learning capabilities to refine products, automate processes, and deliver personalized customer experiences. His efforts helped company sales increase from $270 million to over $1 billion, with product deployments soaring by 170%, and service renewal rates significantly improving.

Ray’s talent for cross-departmental collaboration — particularly with Product Development and use of AI — has been key to driving continuous innovation based on customer feedback and market insights. He consistently serves as the voice of the customer, aggregating insights to guide feature prioritization and strategic growth initiatives. Focused on operational excellence, strategic partnerships, and long-term value creation, Ray brings a proven track record of delivering solutions that foster sustained growth, enhance customer satisfaction, and advance technological innovation.

Lawrence Cross, PhD/MBA

Chief Scientist

Dr. Cross has more than 20 years of experience as an accomplished technology leader with extensive experience in networking, OSS/BSS, artificial intelligence, and cloud computing. With proven ability to bridge complex technical domains, he specializes in network management, systems design, and large-scale integration of diverse applications and platforms. His background includes significant experience at leading technology companies including Cisco and Calix.  

Pete S. Kastner

Chief Operation Office

Peter S. Kastner is Chief Operating Officer at Adoptex, where he helps organizations turn the promise of AI into safe, durable operational change.  

With more than 50 years in enterprise technology and market research, he cofounded Aberdeen Group, a prominent technology marketresearch firm, serving as COO and helping shape how enterprises evaluate and adopt gamechanging technologies.

Over the course of his career, he has advised hundreds of organizations and more than fifty growing companies, with a particular focus on helping small, resourceconstrained businesses use emerging technologies to do more with less—much like today’s ISPs and other midmarket firms planning for AI. At Adoptex, Kastner oversees operations and customer delivery, where AI readiness, adoption and organizational alignment  assessments and measurements over time help companies plan for successful AI implementations and establish progress metrics to guide AI initiative governance.  

Help Us Help You to Make Informed AI Decisions

We don’t believe in one-size-fits-all. We collaborate closely with every client to deliver ongoing customized AI Adoption Indexes, assessments, reports, and research-driven strategies that solve complex challenges and unlock new opportunities. If you're ready for bold thinking backed by deep industry experience, let's talk.

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